Privacy Policy

For the purposes of applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, AFA Skincare & Beauty is the data controller responsible for your personal information.

Business details

• Business name: AFA Skincare & Beauty
• Email: hello@afaskincarebeauty.com
• Phone: 07398539123
• Address: 25 Peach Court, Orchard Close, London E4 8LH, United Kingdom

If you have any questions about how we handle your personal information, please contact us using the details above.

Personal information means information that can identify you or be reasonably linked to you.

Depending on how you interact with our Services, we may collect the following information:

Contact Information

• Full name
• Email address
• Phone number
• Billing address
• Delivery address

Order and Transaction Information

• Products purchased
• Order history
• Returns, refunds, and exchanges
• Payment confirmation details
• Delivery information

Payment Information

Payments are processed securely through third-party payment providers. We do not store your full payment card details.

Account Information

If you create an account, we may collect:

• Username
• Password
• Account preferences
• Saved items or shopping preferences

Communication Information

Information you provide when you contact us, including:

• Customer enquiries
• Feedback
• Reviews
• Messages sent through email or social media

Device and Usage Information

We may automatically collect:

• IP address
• Browser type
• Device information
• Website activity
• Pages visited
• Interaction with our website

This information helps us improve our website, security, and customer experience.

We collect personal information:

• Directly from you when you place an order, create an account, subscribe to marketing communications, contact us, or interact with our website.
• Automatically through cookies and similar technologies when you browse our website.
• Through Shopify and other trusted service providers that support our business operations.
• Through payment providers, delivery partners, and marketing platforms where necessary to provide our Services.

We use your information for the following purposes:

Providing Our Services

We use your information to:

• Process and fulfil your orders
• Arrange delivery
• Process payments
• Manage returns and refunds
• Provide customer support
• Maintain your account

Improving Your Shopping Experience

We may use your information to:

• Recommend relevant products
• Improve our website
• Understand customer preferences
• Personalise your shopping experience

Marketing Communications

With your consent, we may send you:

• Product updates
• Promotions
• Offers
• Beauty tips
• News about AFA Skincare & Beauty

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails.

Security and Fraud Prevention

We use information to:

• Protect our customers and website
• Prevent fraudulent transactions
• Maintain website security

Legal Obligations

We may process information when necessary to:

• Comply with legal requirements
• Respond to lawful requests
• Protect our legal rights

Under UK GDPR, we process your personal information based on:

• Contract: When processing is necessary to fulfil your order or provide services you request.
• Consent: Where you have given permission, such as subscribing to marketing emails.
• Legitimate Interests: Where processing helps us operate, improve, and protect our business while respecting your rights.
• Legal Obligations: Where we must process information to comply with laws and regulations.

We may share your information with trusted third parties where necessary to operate our business, including:

Shopify

Our online store is hosted by Shopify, which processes information on our behalf to provide website hosting, payment processing, security, and other e-commerce services.

Payment Providers

Payment providers process your payment information securely to complete transactions.

Delivery Partners

We share necessary information with delivery companies to fulfil and deliver your orders.

Service Providers

We may use trusted providers for:

• Website support
• Email marketing
• Analytics
• Customer support
• Cloud storage

We do not sell your personal information.

Our store uses Shopify to provide our online shopping platform. Information you provide through our store may be processed by Shopify and its service providers to operate and improve the Services.

Shopify may process information according to its own privacy policies.

You can learn more about Shopify's privacy practices through Shopify's Privacy Policy: https://privacy.shopify.com/en

Our website uses cookies and similar technologies to improve your browsing experience.

Cookies help us:

• Remember your preferences
• Understand how customers use our website
• Improve website performance
• Provide relevant marketing

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect some website features.

Our website may contain links to third-party websites, including social media platforms or payment providers.

We are not responsible for the privacy practices or security of these external websites. We recommend reviewing their privacy policies before providing personal information.

Our Services are not intended for children under the age of 18.

We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to remove it.

We take reasonable measures to protect your personal information from loss, misuse, unauthorized access, disclosure, or alteration.

However, no online service can guarantee complete security. Customers should also take steps to protect their account information and avoid sharing passwords.

We keep your personal information only for as long as necessary to:

• Provide our services
• Maintain business records
• Meet legal and accounting requirements
• Resolve disputes
• Enforce agreements

When information is no longer required, it will be securely deleted or anonymised.

Under UK GDPR, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Object to certain processing
• Restrict how we process your information
• Withdraw consent where processing is based on consent
• Request transfer of your information in certain circumstances

To exercise your rights, please contact us using the details provided above.

We may need to verify your identity before processing your request.

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve your concern.

You also have the right to complain to the UK data protection authority:

Information Commissioner's Office (ICO) — Website: https://ico.org.uk

Some of our service providers, including Shopify, may process information outside the United Kingdom.

Where personal information is transferred internationally, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

We may update this Privacy Policy from time to time to reflect changes in our business, services, or legal requirements.

Any updates will be posted on this page with the revised "Last updated" date.

If you have questions about this Privacy Policy or how we handle your personal information, please contact: